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Kerrygold Introduces New Scam Butter

Kerrygold Press Release
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Press Release: Kerrygold Introduces Reduced Fat and Naturally Softer Create New Functional Category for Real Butter

Kerrygold is creating a new functional category for real butter with the introduction of Kerrygold Naturally Softer Pure Irish Butter for easy spreading and Kerrygold Reduced Fat Irish Butter, with 25 percent less fat and 50 percent less sodium. Unlike current butter-type spreads, these premium butters contain no additives.

Kerrygold Reduced Fat Butter

Luxuriously rich-tasting, Kerrygold Reduced Fat Irish Butter, with 25% less fat and 50% less sodium than traditional butter, tastes like full-fat butter, retaining the same unctuous mouthfeel and luscious flavor qualities. Research shows that consumers want healthful, indulgent, premium food products. Kerrygold Reduced Fat Butter meets these conflicting demands without resorting to the use of additives such as vegetable oil blends or butter flavoring, ensuring a delicious, natural, functional butter option.

Hmm…”conflicting demands” indeed.

There are a lot of different kinds of butter out there, companies create products to meet the demand of their customers.  This demand in particular comes from customers who are under the false assumption that butter is bad. Sometimes the customer (and even the USFDA) isn’t always right.

infographic on the health benefits of grassfed butterLow-fat is not the Bulletproof answer.  A low-fat version of grass-fed butter is not healthier, and way less efficient for eating that grass-fed buttery goodness.  Unsalted grass-fed Kerrygold contains 82% butter fat, where-as their lower fat version only contains 60% butter fat.

There are many benefits of full fat grass-fed butter.  Check out this infographic for why not all butter is created equal:

Kerrygold butter that is most Bulletproof® compliant is their unsalted, cultured, silver label.  Their salted, uncultured, gold label butter is fine too and is good for cooking, but not good for coffee, because salted coffee is a crime (although it will do in a pinch).

If you’re on the Bulletproof® Diet, stick to the regular fat, silver label, unsalted Kerrygold. Then, make some Bulletproof® Coffee and feel great all day!

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  • http://www.skritter.com Nick Winter

    I’ve been getting into the Kerrygold butter ever since I saw you eat it at the Quantified Self conference. My data are insufficient still, but things are looking promising.

    A word to aspiring butter-eaters: don’t eat 1.5 lbs of it on an empty stomach like I did. Don’t even eat 0.5 lbs of it like my competitors did. I don’t know why, but massive butter (fat) is much harder on you than cupcakes (sugar).

    • Dave Asprey

      I’d gladly eat 1.5lbs but take some betaine and lipase to help digest it. Many people overdo Bulletproof Coffee the first few days because their bodies are so glad to get the fat they’ve been missing, but the pancreas hasn’t retooled itself to generate the right enzymes. If you’re going from low fat to high fat, take betaine HCL and lipase, or go slow over the course of a week or two.

  • http://armilegge.com Armi Legge

    thanks for the heads up Dave.

    I hate it when companies do this. I understand responding to market demand, but they also need to stick to their principles.

    Do you know what ingredients they’re using in the reduced fat crap? Soybean oil? fillers?

    I’m trying to get my mom to eat a ton more butter too. She has a decaying tooth and was told she just has to wait for it to die, then replace it. Hopefully I can get her eating a lot of vitamin k2 rich foods and fat soluble vitamins-butter.
    thanks man,

    -Armi

    • Dave Asprey

      The extra ingredients are air and water. Just what you wanted – less butter for the buck.

  • Brian Williams

    They are up to shennanigans in the UK too.
    See
    https://www.facebook.com/pages/Bring-Back-Kerrygold-Softer-Butter-in-the-UK/250272418331018?sk=wall

    They’ve lost the plot, just like all global multinationals when they get too big and successful. Growth drives out integrity

    • Dave Asprey

      Oh, that makes me sad. You can’t cook with butter contaminated with olive oil. Damn. I am going to have to buy myself a cow. Or two. One to eat, one to make butter.

  • Badop

    Hilarious! :)

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  • Ric Trentlage

    What kind of ‘executive’ thinks he can dictate what business decisions a company should or should not make? Perhaps you’d like to empower the government to stop them from making a legal product for which they they clearly see a market?

    If you don’t want it, I’ve got a simple solution for you. Don’t buy it.

    Bulletproof idiot.

    • Dave Asprey

      Ric,
      I have a company. I’d like to sell a service which causes deformities and cancer. Are you ok with that?

      • Q & Q Estate Jewelry LLC

        I’ll have two deformities, hold the cancer.

    • Q & Q Estate Jewelry LLC

      If you would kindly read the post, last part “put a stop to Kerry Gold’s scam right now by not buying this new product. Buy the normal Kerrygold, or even better yet, buy some other brand of grass fed butter if you can.” He recommended doing exactly what you’re flaming him for supposedly not saying. Drink some bulletproof coffee, it will help your reading comprehension.

      • Dave Asprey

        It is poor form for a moderator of comments like me to laugh at a flame comment, but… LOL.

  • jo

    I really like the new Kerrygold soft butter.

  • andrew snalune

    Caught my parents with this in their fridge after recommending Kerrygold to them….They are now aware of this and other companies ‘spreadable’ scam which conveniently allows them to substitute cheaper ingredients and remind us of the insurmountable difficulty of spreading real butter. Can strongly recommend switching to Yeo Valley Organic or Anchor (both unsalted grassfed), both available in the UK.

    • Dave Asprey

      Haven’t tried Yeo Valley, but Anchor is indeed grass fed and very good!

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  • Cpick48

    Try ghee. I use Pure Indian Foods (http://www.pureindianfoods.com/) cultured ghee — made from grass fed, non-homogenized, fermented butter, clarified by removing the moisture and milk solids. No casein. No lactose. High in CLA and fat soluble vitamins. No need to refrigerate. Great for cooking, too.

    I know that this sounds like a commercial, but it isn’t. I really love this product because it’s so healthy and tastes like concentrated butter!

    • Dave Asprey

      Yes – I’m a big fan of ghee. Switching more and more to it, although butter and I will always have a romance. ?

      • Colleen Ann Sullivan Alhabbal

        Dear Dave,
        Can you please tell us the exact ghee you recommend.
        Thank you.

    • http://twitter.com/SteveOglesby Steve Oglesby

      How much ghee equals a TBSP of butter?

  • Rob

    The new “softer” butter is also salted.

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  • JourneyMan

    Dave,

    Heard you on JRE today. You blew my mind and got me excited about continuing to tighten up my diet in pursuit of my fitness goals.

    Thanks for all the good info, you’ve got a new fan

  • Deano

    Just heard you on the JRE and am very curious. Where do you buy all of your organic and grass fed foods? Can you get them in normal grocery stores like Shop Rite, WHolefoods, Online? Thanks for the info!

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  • http://www.facebook.com/marius.aglen Marius Aglen

    Been looking for propper butter in lots of different stores, asked at health stores. People just look at me funny.

    I live up north in Norway, where can I get hold of lots of butter without ordering it from usa?

    • fondalashay

      Have you tried Økologisk Røros Smør?

      • Brahmi

        But is it really from grass fed cows? Most eco-cows are fed eco grains.
        Wrote an email to them and asked, but got no answer about this.
        Anyone who knows?
        They told me however that they also produce this butter without salt, but you have to order at least 2 kilos.

        Otherwise http://www.tidsporten.no orders real good grass-fed, unsalted butter from Germany, you have to pre order it.

        http://www.duggurd.no also sells unpasturized butter, from cows fed minimally grains. But very expensive!!

  • http://www.mitchellfanning.com Mitch Fanning

    Hey Dave, I’m a new reader (great stuff). Question: where do you buy your kerrygold? I live in Canada, but I’m close to the US border…wondering what grocery chains carry it. I’ve spent the last 45+ minutes goog’ling and calling some places with no luck. Cheers, Mitch

    • Aaron

      I went on the Kerrygold website to the locator and a place called “The Markets” In blaine washington apparently has it.

      • Dave Asprey

        Trader Joe’s is cheapest!

        Sent from an iphone. That means it’s spelled wrong…and I’m probably lost. You understand… -Dave

  • mox123

    I understand Dave that you live in BC Canada? I am on Vancouver Island and can’t find Kerry Gold butter to save my soul. Any suggestions? Also anything that can be done to avoid $40 shipping costs up here? any Canadian distributors?

  • Kjartan

    Any luck with finding good butter in norway?

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  • Tracker

    I’m confused. So just the low fat butter is the scam butter, not the softer butter, right? Here’s what the press release says about the softer butter:

    “To make softer butter, Kerrygold uses summer milk, which is highest in
    naturally softer milkfat… Unlike most spreads, it’s the natural processes; not the use of
    less expensive vegetable oil or other additives, that make this butter
    more spreadable.”

  • techmuze

    Can anyone point me to some grass fed butter in Canada? It simply doesn’t exist here! There has to be some in the Toronto area or someone who will mail some to me, right?

    • gorana

      Same here in Croatia…

    • ChristopherA

      In Toronto I found it at the Cheese Boutique at 45 Ripley Ave. Call ahead before you go as they get it from a local dairy producer and get limited quantities. I’ve also read on another site that there is a dairy stall in the St. Lawrence Market that carries grass fed butter, but I haven’t seen it for myself. I had a tough time finding wet-processed beans, but finally found it at the Green Beanery at Bloor and Bathurst. They had an Ethiyopian brand that was wet-processed. Many of the coffee places that were suggested on other sites didn’t know what I was talking about when I asked if their beans were wet processed. Today’s my first day trying this. Hope it works.

  • Karen

    I’m curious Mr. Asprey. Why butter instead of cream?

    • Big Mike

      I favour butter over cream because butter has the inflammation inhibitors (like dairy fats, butyrate) with far less of the inflammatory actors like lactose. I learned this from Dave and through self-experimentation.
      If your body responds better to cream than butter, then go with the cream.

      • Angie

        GITS!!!

  • Di

    I’m so confused. Being overweight my whole life and trying so hard to decrease bad blood levels, from family history or heart disease and I’m on cholesterol lowering meds. too–I can hardly believe this will work to lose weight. In fact, I really committed myself to this diet almost 2 weeks ago and I’ve gained 2 pounds. I’m so discouraged.

    • Dana

      Your best bet is food for medicine. And stay AWAY from all drugs/medications—they are not the answer. Watch Hungry For Change, Food Matters, and Fat, Sick, & Nearly Dead to get on track (all available via netflix for rent or for purchase from Amazon). Forks Over Knives is another good one. Once you understand the “nature of the trap” regarding food and how certain foods/ingredients create chemical reactions in your body, you’ll know how to make better decisions—wiser choices. It will become easier and your whole life will change. Real, whole, clean (as much organic as possible), unprocessed foods will help you get to your perfect and healthiest weight with little effort at all.

    • Tim

      The answer is to find a way to be active and on your feet 2-4 hours a day minimum. Walking, gardening, working, something. I suspect being sedentary is your problem if I had to make a guess.

    • Big Mike

      Di, I could not hope to offer better advice than Dana’s. One additional point I would add is that hormones dictate the state of your body. If you’re in the US you’re exposed to a lot more endocrine disruption than anywhere else on the globe. So get your hormones analysed and compared to statistical averages, and you’ll gain insight into what trouble your body is facing. And use Dave’s free Food Sense app to “find your dietary kryptonite”.

    • RDiNunzio

      Di, don’t get discouraged. Keep researching and exercise as well. You got this. Body is a machine – take control.

    • longdriver19

      .Read “The truth.about cholesterol” and stop taking meds immediately. Also read ” Why we get fat” by Gary Taubes and change your life.

    • Jeann

      Hi, you need to cut carbs way back too, maybe to 25-30g. Fats and carbs don’t go together. Carbs release insulin, insulin stores fat. Keep trying. I lost 20# this way. Love adding the B Coffee!

  • Sonny

    What about Organic Valley’s Pastured Butter?

    • bulletproofbird

      I believe those cows are still eating grain to supplement their diet. Pastured means they get out into the pasture and eat grass, but does not mean they strictly grass. Grassfed, as I understand means they only eat grass.

      • Rachel

        Organic Valley is 100% pasture-raised grass fed & made only during the peak season of rapidly growing grass when it’s the most nutrient dense. No grain. Kerrygold finishes their cows on grain the last 3-4 months & it’s not organic so that means it’s GMO. I called the company. I have no idea why Bulletproof recommends Kerrygold. Bad choice. I use Organic Valley. It’s amazing.

        • Butter Butter

          HELLO! Kerrygold is 100% grass-fed and grass-finished NOT GMO, they’re in Ireland dumbass! They have tons of green land and they don’t use any drugs. Educate yourself before posting crap moron! They are just not USDA CERTIFIED but they ARE ORGANIC since organic means no chemicals.

        • Ethan

          I read on their website that they aren’t completely organic, and their cows aren’t 100% grass-fed (I might have misread something about that, however). They DO NOT, however, use any GMO’s. Read all about it here: http://kerrygoldusa.com/faq/#qa33

        • Lynna

          dont be crass about it towards her! Bad manners on your part!

        • Daisy

          Was it really necessary to use that tone?

          It does appear that Kerrygold is not 100% grass fed (assuming you haven’t been to Ireland in the depths of winter lol) See their statement here
          http://www.primalbritain.co.uk/uk-grass-fed-butter

        • Tired of Asshats

          As Ethan pointed out, you’re flat wrong about Kerrygold being “100% grass-fed and grass-finished”, per their own website (which also reveals that they do not certify their feed grains as non-GMO, so Rachel was right about that TOO). As Lynna and Daisy pointed out, you’re a rude asshat. I’ll point out that you’re also flat wrong on the definition of “organic” (look it up).

  • DeanpJacobs

    Is salted Kerrygold only a crime from a taste point of view? For some crazy reason, we can’t get the unsalted version here in the UK and have tried BPC using the salted GFB and its ok with a bit of sweetening with some stevia….

    • Jackson

      It’s a preference thing. I’ve only ever seen Dave say it tastes bad. I’ve never seen anything about negatives relating to effectiveness or healthiness of salted GF butter. If salted is all that is available and you can stomach it, I say go for it.

      • Patricia Bowe

        I use the salted Kerrygold to make Bulletproof Raktajino (Klingon coffee :D) Personally, I can’t taste the difference. Maybe the cocoa powder overpowers the saltiness? But I also eat the butter straight and it doesn’t seem very salty to me. But it is sooo yummy!

    • Butter Butter

      They use garbage salt, not Celtic Sea Salt. Salt destroys the natural enzymes in butter. It’s a bit like putting chemical cream and GMO sugar inside your healing, medicinal tea: totally defeats the purpose. Salted Kerrygold needs to be banned!

  • FLORA

    how about raw butter bought directly from an organic or transitioning farmer? I love it and do get cravings! as you put it… butter and some “fleur de sel” is just the thing to turn things around, any time!

    • michael

      Perfect. Even better if their cows produce a2/a2 casein proteins.

      • Michael

        Also you didn’t mention if its grass fed — key.

  • Darren

    Hi, I’m from Australia and having trouble finding some of the products you have mentioned. For starters, butter. Can you recommend some brands here? Many of the brands you mention are American. What about a product guide based on location too. Thanks for the great info. Darren R

    • gorana

      Same problem here in Croatia (Eu) – only regular butter from the supermarket. I can only chose from cheap and expensive :) without knowing the difference!

      • Larry

        check out lidl today they’re doing Kerrygold butter na akcija:)

        • gorana

          thank you – I will :)!

    • Adam

      I’m in Australia too. Just discovered this site today, went to the supermarket and checked out the butters. No mention of “grass-fed”. There was Australian, New Zealand and Danish butter available.

      Then, I thought, probably Australian (and I guess NZ) dairy is all grass-fed anyway. I’ve recently been to Bega [a major dairy region in eastern Australia], and there’s an awful lot of grass there!

      When I came home, and checked the net, I looked up Riverina Milk (a large production company in inland NSW). Quotes from their site:

      “Holstein/ Fresian bred dairy cows … spend most of their lactation in
      the free-stall barns. The last few months before dry off are spent in a
      traditional pasture phase, resting and building reserves for their next
      lactation.

      Much of the roughage fed to the cattle is grown locally and on the property’s spray irrigation areas.

      We grow large amounts of irrigated pasture, hay and silage for feeding to the cows.”

      So, these cows at least are in sheds. Hay and silage used to be grass – does it still count as grass? And there’s no mention of whatever else they might be fed.

      So, I was surprised and disappointed. More information would be welcomed.

      • whydidyouscratchthat

        My family owns a cattle farm in Nebraska and while I don’t live there I am familiar with some of the terms and concepts involving bovine. These cows are the unlucky ones, the cattle that will eventually end up as steaks and burgers. And guess what? They are grass fed the first years of their life but you will never know that because they are not marketed that way. Their diet is sometimes supplemented with silage because it’s grown on the same farm and is a by-product of the corn that gets sent to the mill. Grass-fed simply means “not grain, ie corn or soybean”. These are the the cheap feeds that fatten cattle up before slaughter. Contrast these cattle with the cows that are used to produce milk. Most dairy cows are pastured fed and eat “grass”, ie hay, alfalfa, grass, its all all considered “grass”. They do not go through this fattening up process where they are SO tainted by GRAIN and HORMONES. In fact dairy cattle need “grass” in order to produce milk. If they are fed something else their production falls off. In other words you would be hard pressed to find butter that was not grass-fed in one way or another. Drop the rose colored glasses and think. You don’t need to go to Ireland to see dairy cows eating in a pasture. I am all for getting the best ingredients possible for my coffee however applying a little common sense goes a long way as well.

      • Big Mike

        Twenty points to Gryffindor for your pro-active research. If only everybody was so inquisitive.

        I think I’ve already plugged it in this page, but try Lewis Road Creamery: New Zealand’s elite, 100% pastured, unsalted, extremely bulletproof butter.

    • jen729w

      Christ, are you serious? You can’t find butter here in Oz? Try ANY SHOP.

      This slavish adherence to a particular “bulletproof” brand is a bit cult-like and weird. Think a little, kids. With your own brain, not Dave’s.

  • Josh Sayler

    SO, how bad would it be to use salted butter for an extended period of time? I mistakenly bought the salted Kerrygold butter by mistake and don’t want to just throw it away.

    • michael

      It just tastes salty is all.

    • Big Mike

      If you can learn to love a cup of coffee with salted butter Josh, then you’re more of a man than most of us. Can’t see the extra electrolytes doing much harm, unless your diet is already too high in salt/sodium.

      • Byron Smith

        Tastes fine, not much difference actually-

  • Jay

    Just went thru my first 12oz bag, buying more!! Great product and is rockin with the GF butter and MCT oil! I’m mixing tbl spoon of butter and tbl spoon of Ghee. Gives it more of a toffee style taste. Keep up the good work!!

  • Mark Shields

    from my readings, the new line is just whipped which in turn creates less fat/calories, not that they are removing it… Unless I’m mistaken and this is a new line they are doing.

  • Omar

    I’ve tried both Organic Valley Pastured Butter and Smjor Butter both claiming having “pasture” raised/fed cows and both seem to fit more or less within the bulletproof realm especially the Smjor (which they sale at wholefoods). Seeing how right now in my area there is a shortage of KG unsalted due to apparent flooding in the area of the farmer’s pastures.

    • RodSteele

      i have been wondering about the Smjor which i recently purchased at Whole Foods in Chicago area…i checked the Smjor site and saw something about the cows are grass-fed but for several months per year they are ‘housed’…so does ‘housed’ mean NOT grass-fed ? So i just emailed them today and am awaiting a response.

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  • Big Mike

    If you’re in New Zealand, try Lewis Road butter. Made from 100% pasture-raised Jersey cows, they have an unsalted variety sold in major supermarkets. Beats the snot out of Fonterra’s mainstream stuff.
    If you’re international, why not contact them and ask about ordering it? Enough interest could make that happen. http://lewisroadcreamery.co.nz/
    (I’m not affiliated, I just love the product.)

  • Larry

    My machine only takes lavazza capsules, plus being on a budget i’m gonna have to skip the mct oil. I do however have access to kerrygold butter- can i still reap benefits from this combo? mainly the time release idea of the caffeine?

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  • Asa

    Three days ago I started with adding lots of butter/coconut oil to my diet and having a teaspoon of Himilayan salt in water first thing in the morning, and my energy levels have DEFINITELY increased. I’ve been searching for bulletproof coffee in Kelowna, BC and can’t find it, so yesterday I bought a single-origin, high altitude substitute. This morning I drank my first cup of bullet-proof-style coffee, and expect even greater results!

  • ks22

    My diet restricts dairy and I really want to try this. Is there anything I can use insted of grassfed butter?

  • Tiffany

    I haven’t had Kerrygold butter before since I live in Canada but from what I’ve read, Kerrygold cannot guarantee that their grain feed is GMO free. I avoid all GMOs so is Kerrygold butter still a good choice? Is it better than the butter I have now – organic, mostly grass fed but supplemented with organic grains?

  • Angel

    We really need to curb grain intake and carb intake overall, then switch on the fat burner, healthy carbs non gmo’s legumes and veggies grass fed beef, organic chicken, and bulletproof, rocking combo.

  • Angel

    I think the concept is great, but we can use what we choose based on what we have that is available, and healthy. It is just a formula

  • http://www.MetabolicMotivation.com/ MetabolicMotivation.com

    Anyone know of a grass fed organic butter supplier in Spain or Portugal? saludos, D

  • Ed

    Can any one recommend a Bulletproof approved butter for those of us in the UK? Thanks!

  • Stewart Mcleod

    Is Anchor butter ok? I am in the UK and on their website it says their cows are grass fed in New Zealand 365 days a year but on the packet it says ‘supporting British Farmers’.

    • Hilary Salmon

      I am in Christchurch, New Zealand and we were just having a conversation about butter… New Zealand cows are fed supplementary feeds in winter, while this should be hay and silage or baleage {grass} some farmers feed feed crops like Kale and swedes {which are fine} but others also feed grains and palm husks and soy thingys… they still get fresh grass, its just growing slower in winter… They also supplementary feed in times of drought. How i deal with this is i buy the mainland or anchor butters in spring and summer, when the supplementary feeds begin i swap to the more expensive grass fed brand ‘lewis road creamery’ butter from a grass fed herd up north {warmer more grass growth over the year}. Im considering buying bulk summer butter :) Id be interested to hear from Dave Asprey what he thinks about different supplementary feeds for the cows… if they still graze on grass in addition to other feeds what does this do to the nutrients in the butter?

      Article in NZ newpaper about anchor butter {looks like a scam to me to be substituting british butter into a established brand name claiming to be from NZ} http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=11173058

      Phone the supplier… talk to them about what matters to you… Ive been put in touch with a great supply chain of grassfed beef that is hung and butchered as i like by talking to the butchers at a few supermarkets and from that beef contact to pig butchers :) ask – its worth it… these people are passionate about the quality of their product, and the health of the animal it comes from.

  • Butter Butter

    Infographic does NOT work, please fix. Also what is this business of “bulletproof” butter? O)o

  • rye

    Best grassfed butter that i can find in Canada? or should i make ghee?

  • Benjamin Anderson

    if it has so many vitamins, why aren’t they listed on the label Dave? Just curious,… I love the butter its delicious (kerrygold unsalted)

  • KSV

    I love salted kerrygold butter in my coffee. Just saying.

  • Steve Brown

    Unless they are lying about the product content it is not a scam. Scams are deliberate acts intended to defraud people. They are just catering to the market. I’m just grateful that there is at least one brand of grass fed butter at my grocery store. Kerrigold is not my god, i don’t care if they market other stuff.

  • JessicaW

    Does organic vegan butter produce the same results?

  • Jules

    Hi – i know that you mentioned above that “Their salted, uncultured, gold label butter is fine too and is good for cooking, but not good for coffee, because salted coffee is a crime (although it will do in a pinch).”

    Does this mean the salted butter is ok to use in Bulletproof coffee?

    Thanks

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