Kerrygold Introduces New Scam Butter

Press Release: Kerrygold Introduces Reduced Fat and Naturally Softer Create New Functional Category for Real Butter

Kerrygold is creating a new functional category for real butter with the introduction of Kerrygold Naturally Softer Pure Irish Butter for easy spreading and Kerrygold Reduced Fat Irish Butter, with 25 percent less fat and 50 percent less sodium. Unlike current butter-type spreads, these premium butters contain no additives.

Kerrygold Reduced Fat Butter

Luxuriously rich-tasting, Kerrygold Reduced Fat Irish Butter, with 25% less fat and 50% less sodium than traditional butter, tastes like full-fat butter, retaining the same unctuous mouthfeel and luscious flavor qualities. Research shows that consumers want healthful, indulgent, premium food products. Kerrygold Reduced Fat Butter meets these conflicting demands without resorting to the use of additives such as vegetable oil blends or butter flavoring, ensuring a delicious, natural, functional butter option.

via Kerrygold Introduces Two New Butters.

Hmm…”conflicting demands” indeed.

There are a lot of different kinds of butter out there, companies create products to meet the demand of their customers and while it is cool that Kerrygold is paying attention to its customers and meeting the demands of some of the customers who are under the false assumption that butter is bad, sometimes the customer, much less the USFDA, isn’t always right.

Low-fat is not the Bulletproof answer, a low-fat version of grass-fed butter is not healthier, and way less efficient for eating that grass-fed buttery goodness. Unsalted grass-fed Kerrygold contains 82% butter fat, where-as their lower fat version only contains 60% butter fat.

There are many benefits of full fat grass-fed butter.  Check out this infographic for why not all butter is created equal:

The Kerrygold butter that is most Bulletproof compliant is their unsalted, cultured silver label.  Their salted, uncultured gold label butter is fine too, good for cooking with, not good for coffee, because salted coffee is a crime (although it will do in a pinch).

So if you’re on the Bulletproof Diet, stick to the normal, silver label, unsalted Kerrygold. Then make some Bulletproof Coffee and feel great all day!